2011 in Review: Growth, Growth, Everywhere Growth!
| By: Michael Harvey
Ready, Set, Grow!
Already the dominant provider of multi-channel and pure play commerce solutions along the east coast of the United States, Corra experienced rapid growth across all four quarters of 2011: 51 employees and hiring; a brand new, state-of-the-art, office space for our engineering team; 50% increase in revenue (on top of a 47% increase in 2010) and on track to significantly exceed that in 2012; numerous, high-profile launches in a variety of industries including fashion, retail and B2B; and in the opening move of a planned series of systematic expansions, we launched our first office outside of New York in Los Angeles. Throughout 2011 Corra continued to tighten our focus on providing design, systems integration, strategy and support for multi-channel commerce projects for leading B2C and B2B brands. As the ecommerce market continues to grow and change at an unprecedented rate, so do we. Corra stays on the cutting edge of technology, customer service, consulting and design; and we ensure that our clients do too. What, at the end of the day, do we deliver to our clients? In a word, Confidence. Confidence that their site will stay up; confidence that their systems will scale for the long term; and confidence that they will never be left in the lurch when its time to add the next killer capability to their ecommerce arsenal.
Technology now mediates every customer encounter: Social commerce, mobile commerce, ecommerce and good old bricks and mortar retail; customer service and CRM, whether via self-serve or a world-class call center; multiple shipping options, easy returns, even the box products show up in. In response to our client’s expanding needs Corra introduced an innovative Shopping To Shipping® practice that integrates it all into a seamless customer experience. From the front-end to the backend, Shopping To Shipping® comprises everything that happens from the moment a prospect is introduced to your brand and considers a purchase, to when they get the box in their hands… And every potential customer touch point in between.
Corra provides ecommerce consulting and software services to customers worldwide. We have implemented projects for a range of clients from Fortune 500 multi-nationals to startups to mid-market companies. Our hard-won expertise, well honed processes and super-smart people let us deliver complex, multi-channel commerce projects that are right on target. Virtually every customer we work with invites us back for additional projects—a testament not just to our work but to how we work with our clients. In 2011 our clients included:
• Dr. Natura (Meda Pharmaceuticals)
• Robert Graham
• Ten Thousand Villages
• International Military Antiques
• Peace Love World
• Love Life Skin
• Noble Logistics & Supply
• ELS Language Centers
• Michael Miller Fabrics
• Vertical Health
• Pro Trade Net
• Climate Works Foundation
Stellar Service: CAMS
Magento is the fastest growing ecommerce platform in the world. The company was recently acquired by eBay for $180M and is now a foundational element of eBay’s X. Commerce platform strategy. To date, more than $25 billion in ecommerce revenues have been driven through Magento-based deployments. Globally, Corra is one of Magento’s oldest and most prolific Gold Partners. We are also the first Magento partner, Gold or otherwise, to offer a completely integrated service and support system addressing the unique needs of Magento ecommerce customers. This includes all of the post-deployment service and support requested and required by our clients after their systems go live. We call our program CAMS—Corra Application Managed Services. Now at eighteen months post-launch, CAMS provides an unparalleled level of quality customer commitment.
Success in the ecommerce arena means having an all-inclusive strategy that is global, social and mobile. Corra’s consultants work with our clients to ensure every base is covered. We’ve got your back – from international shipping, tax, currency conversion and language translation; to maximizing your impact and visibility across social networks; to optimizing your site for the hand-held experience and building custom apps to drive mobile commerce. Plus, we’ve added a fourth strategic focus: ROI—Return On Investment. If your site isn’t growing and generating revenue, it’s all for naught. With our comprehensive mix of creative, and technical expertise, Corra helps businesses large and small develop, then derive, maximum value from their multi-channel efforts. Our ROI strategy consulting concentrates on conversion rate, AOV increases and purchase frequency. We deploy effective, measurable methods to drive more visitors to site, convert more visitors to buyers, increase the average size of their orders, and get those customers to come back and buy again and again. As a part of our ROI based strategy, we formed new partnerships this year with Predictive Intent and Listrak, two of the leading companies in that space.
And A Little Bit Of Fun…
All work and no play makes for a very dull company. Corra is anything but. In July and again in November, we co-hosted two extremely successful ecommerce Forum events in conjunction with Magento. Held at high-end nightspots in Manhattan, attendance at both seminars was standing-room only. Keep an eye on our schedule for upcoming events.
Full Steam Ahead
2011 was a banner year for Corra and 2012 looks to be even bigger, with major client launches coming online in the first quarter. In late April, Corra will be a Gold Sponsor for Imagine in Las Vegas, so stop by our booth. And in June, you’ll find us at the world’s largest ecommerce tradeshow, the Internet Retailer Conference, in Chicago. On the horizon? Plans to plant our flag in unexplored territory on the forefront of multi-channel commerce growth, with the opening of a new office in a hot, east coast location. Look for news this spring.
Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.