How Colors Affect Conversions [Infographic]

| By: Corra

Can color affect ecommerce conversion?

Apparently it can. According to a recent infographic KISSmetrics, studies show that people make a subconscious judgement about a product within 90 seconds of viewing it, with up to 90% of that assessment based on color alone. Furthermore, it presents case studies that show that simple changes like swapping in a new color for your call-to-action button might have a positive impact on conversion (you should always test with your own site and audience, of course).

But it’s not just color. A quick assessment with an experienced ecommerce designer could reveal several seemingly small design changes that have a major impact on conversion and usability.

For more insights on how color influences purchasing, scan the infographic below. To read more on design, visit here

How Colors Affect Conversions
Image via electrobay, Source: How Colors Affect Conversions – Infographic


Corra is a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.


Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.