Let’s face it–mobile commerce is on the rise. According to a report from eMarketer, tablet and smartphone purchases accounted for 11 percent of total e-commerce sales in 2012. That number is predicted to increase to 13 percent in 2013, with a hefty bit coming from apparel. A separate eMarketer study revealed that the apparel and accessories market is growing faster than any other ecommerce product segment.
It’s clear having a mobile strategy is more than a good idea, it’s essential. But how it should be implemented to be most effective has thus far been a little less clear. Buying on a mobile site isn’t exactly the same as buying on a desktop site, after all. So here are three things that are important to think about when constructing a successful mobile strategy:
- Use mobile to drive sales, not just make sales. Remember, mobile is a lifestyle.
- Not all mobile devices are created equal. Customers use them differently, and for different purposes.
- Don’t forget about ecommerce multitasking. According to Google, 85 percent of online shoppers start searching for a product on one device, before completing their purchase on another.
Read our full story, “One Size Doesn’t Fit All Devices: 3 Keys to Mobile Success” at Apparel Magazine.
Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.