StriVectin Boosts Conversions + Mobile Revenue
| By: Sasha Butkovich
Corra launched a new Magento ecommerce site for beauty client StriVectin in April. We recently checked in with their ecommerce team, and we’re excited to share some great results the brand has seen since the launch.
First, a little background. StriVectin’s previous site was on an older version of the Magento platform, and it was becoming difficult for their team to add plug-ins and upgrade. They wanted a clean start, and a CMS that was built to easily manage and to provide more options for content. The brand came to Corra with designs in hand for our team to implement, and Corra’s development team launched the StriVectin site on Magento 1.14.
Some of StriVectin’s goals for the new ecommerce site were to increase conversion, provide a seamless shopping experience across all devices, and add engaging content. With the new responsive design that Corra implemented, shopping on mobile devices is much easier.
Comparing May-July this year with the same period last year, StriVectin shows very positive results. Although traffic on mobile devices showed a slight dip, the overall numbers trended up. Mobile transactions showed a 39.4% increase, and revenue from mobile is up 27.6%.
The brand is reaching their conversion goals as well. Conversion rate is up 61.8%, and revenue increased 13.8%.
We are always happy to see our clients succeed and show great results like these. A big thanks to our friends at StriVectin for sharing these numbers!
Learn more about the StriVectin project in our Case Study.
Corra is a New York, Los Angeles and London based digital commerce agency creating unified commerce experiences for fashion, lifestyle and beauty. Corra’s ecommerce strategy, design and technology professionals are trusted by retailers of all sizes to implement and support the Magento Enterprise and hybris platforms.---
Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.