Weekly Digest: September News Bites
| By: Abena Gyebi
All the fashion, beauty, tech and ecommerce news you need to know… bite-sized! Read on for the week’s top headlines, and click through to the story to get your fill.
Week of Sept. 28
1. Luxury fashion brands put on a brave face about China
From Burberry to Prada to Paul Smith, luxury fashion brands have admittedly been feeling the effects of the deteriorating economic situation in China. But instead of pulling back and capitalizing on other markets, most of them still see opportunity in China.
2. Why elitism has gone out of fashion for Burberry, Hermes, and Givenchy
From Christian Louboutin adding $50 product offerings (albeit, nail polish) to Givenchy opening their New York Fashion Week invitation to the public, luxury brands have been experimenting with connecting a broader audience in increasingly creative ways. As consumer behavior changes (ex. people read magazines less and therefore see fewer print ads, ad-blocking plugin usage increases, etc), brands are having to entertain and reward audiences, just to get the chance to show them merchandise and cultivate loyalty. Furthermore, today’s marketing is not through traditional channels, but through the brand’s actual behavior.
3. How tech in Rebecca Minkoff’s fitting rooms tripled expected clothing sales
Nearly a year after its opening, Rebecca Minkoff’s flagship store in New York City’s Soho neighborhood is a hotbed of consumer data. The “connected store,” which is the first of three to open in the U.S., has given the designer brand some key takeaways: The team can find out which items are taken into the fitting room, what’s being purchased or left behind, and what new directions it should be heading in as an emerging name in retail.
4. Apple’s ad-blocking move causes big problems for retailers
A Fortune investigation shows that an iPhone enabled with Crystal — the top paid iOS app right now – is unable to fully render the e-commerce sites of many major retailers, including Walmart, Sears and Lululemon.
Header image via Flickr
Abena Gyebi is Marketing Manager at Corra, a New York, Los Angeles and London based digital commerce agency creating unified customer experiences for fashion, lifestyle and beauty. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support the Magento, Demandware and hybris platforms.---
Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.